From humble beginnings, our founding directors have built a nationally respected team of passionate financial professionals. With deep experience across wealth management, business advisory, lending advisory, and financial planning, our advisers work together to support every stage of your financial journey.
At The Practice, we combine complementary skillsets, technical knowledge, and real-world experience to provide strategic, tailored advice that empowers you to reach your goals, whether they’re personal, professional, or both.
Our world-class advisory team supports clients across Australia with integrated services spanning wealth creation, personal financial planning, business accounting, mortgage broking, and strategic lending advice.
We believe in the power of collaborative, long-term partnerships. Each adviser brings something unique, but we’re united by a shared passion for delivering real outcomes, personalised strategies, and expert financial guidance you can trust.
As CEO and Co-Founder of The Practice, Robert Hadded leads the firm’s strategic direction and alignment across all advisory divisions. With more than 30 years’ experience in accounting and business advisory, Rob plays a hands-on role in shaping the culture, mentoring the leadership team, and driving long-term growth for the business and its clients.
Brad Davidson is a senior business adviser and Director of Business Advisory at The Practice. With more than two decades of experience, Brad helps high-performing clients across industries structure for success, improve profitability, and maximise long-term value. He also plays a key leadership role within the firm, mentoring the team and developing future Practice leaders.
Matthew Morrison is Director of Wealth Advisory at The Practice and a Certified Financial Planner® with over two decades of experience. Matt leads the firm’s Wealth Advisory division, helping individuals, couples, and business owners clarify their goals and implement personalised wealth creation and protection strategies. He is also the author of Freedom, Lifestyle & Legacy.
Craig Ridley is Director of Lending Advisory at The Practice, with over 20 years’ experience as a mortgage broker. He leads the firm’s lending division, supporting clients through every stage of the borrowing journey — from first home loans and refinancing to commercial lending, with strategies that align with long-term financial goals.
We explain what we’re doing, and why, then guide you every step of the way to make your dreams reality.